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National Dealer Seminar

CONFERENCE OVERVIEW

The 2026 National Dealer Seminar will be a dynamic experience designed to address each facet of your Ag Spectrum business. Learn about advancements in agriculture that will further enable you to educate your customers on the best practices of the Maximum Farming System so they may achieve optimum production, profits, and success.

Come prepared to advance your career with Ag Spectrum by utilizing new technologies and marketing strategies while reinforcing your understanding of the Maximum Farming System. Celebrate accomplishments with good friends, and network with others in the Ag Spectrum family.

HEARING ASSISTANCE

A hearing assistance tool called “ListenWIFI” will be available during the event. This app-based tool allows you to connect to the audio system in the meeting room to hear the presenters through headphones on your device. If you think this tool may be of help to you, please download the ListenWIFI app on your smartphone and bring headphones to the conference. Additional instructions will be available in the meeting room.

PRELIMINARY SCHEDULE

2026 nds preliminary

GUEST SPEAKERS

We have an exceptional lineup of speakers for the 2026 National Dealer Seminar and the Maximum Farming Club Conference. These speakers have made significant contributions to agriculture. At both conferences, all three speakers will share their expertise and experience with the Maximum Farming System and its ability to produce healthier crops, maintain environmentally-sustainable agriculture, and achieve consistent and profitable results.

GrandyStuart

DR. STUART GRANDY

Professor, University of New Hampshire

Dr. Grandy is a Professor of Natural Resources and the Environment at the University of New Hampshire. He is an internationally recognized expert in soil ecology and biogeochemical cycling in soils, studying the regulation of nutrient cycling in forest and agricultural ecosystems. He will summarize recent research that has caused some to rethink how applied nitrogen fertilizer cycles into and out of organic matter during the growing season, highlighting how crop rotation and cover cropping alter the timing and rates of nitrogen released for plant uptake. By doing so, we will challenge the farmers to consider how this new view of soil nitrogen cycling might lead to refined practices that further enhance nitrogen use efficiency. 

ThompsonAddie

DR. ADDIE THOMPSON

Associate Professor, Michigan State University

Dr. Thompson is an Associate Professor in the Department of Plant, Soil, and Microbial Sciences at Michigan State University. Building upon her initial training as a corn geneticist, she has more recently applied the tools of remote sensing, computational modeling, and high-throughput phenotyping to study how crops grow and respond to stress under various field conditions. She will be presenting recent work that updates our understanding of corn’s yield response to nitrogen and the classification of Type I, II, and III hybrids. Using new data on inbred and hybrid corn, she will describe how consistently yield responses are observed in the field and how genetic variations have been associated with those differing responses to nitrogen fertilizer.

Roli Wilhelm

DR. ROLI WILHELM

Assistant Professor, Purdue University

Dr. Wilhelm is an Assistant Professor of Agronomy at Purdue University where he teaches and conducts research on the components and processes that dynamically alter soil health. He has extensively studied soil microorganisms and how they contribute to soil quality and plant performance. He will be sharing recent research characterizing how different approaches to soil sampling and testing affect one’s perception of soil fertility in different environments. In doing so, he will highlight how sampling time, farm management, and soil test lab procedures can affect the values seen on a soil test report. 

RESORT DETAILS
Swimming
CHECK-IN TIME: 4:00 P.M.
CHECK-OUT TIME: 11:00 A.M.

CONTACT INFORMATION

Address: 400 Coronado Dr, Clearwater, FL 33767

Phone Number: (727) 229-8171

Website: Opal Sol Resort

AMENITIES

  • Complimentary Luggage Assistance (Gratuity covered by Ag Spectrum. Please self-identify as part of the group so they receive their gratuity.)

  • Complimentary high-speed Wi-Fi

  • TV

  • Mini fridge

  • Microwave

  • Balcony

  • Discounted $20 per day valet parking (no self-parking is available on site)

pool

POOLS

Bounce between two sun-splashed pool decks. Opal Sol offers two pools with Gulf views, while Opal Sands features a zero-entry pool over the Gulf. Both locations offer towels, lounge chairs, and cabanas for rent.

opal spa

OPAL SPAS

You have your choice between two luxury Opal Spas. Both locations offer the same menu, which hinges around the holistic healing of Kerstin Florian products. Make a reservation.

fitness centers

FITNESS CENTERS

If you like to break a sweat while away, both fitness centers have you covered with strength training equipment, treadmills, Peloton bikes, cross trainers, and more.

beach

BEACH

With the resort’s location on the shores of the Gulf, you’ll be on one of the most coveted stretches of coastline in the country. From Opal Sol, it’s just a quick street crossing to the beach. Or, take the sky-bridge to Opal Sands for an easy ramp to the beach.

FOOD & BEVERAGES

Indulge in an array of culinary delights, from gourmet seafood to locally inspired dishes, all crafted by talented chefs who prioritize fresh, seasonal ingredients. Dining options between Opal Sol and Opal Sands provide an option for everyone – from upscale dishes to poolside snacks. No food or beverage purchased outside of the hotel is allowed in the meeting/banquet facilities.

drift

DRIFT – LUNCH & DINNER

Enjoy everything from house-made pasta, freshly baked breads and pastries to the best locally farmed produce, fresh seafood and quality cuts of beef at this restaurant located in Opal Sol.

Open Daily 11:30 a.m. – 11:00 p.m.

Menu

CURRENT POOLSIDE – LUNCH & DINNER

Enjoy lunch, dinner, and beverages by the Opal Sol pools.

Open until sunset daily

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SEAGUINI - BREAKFAST, LUNCH & DINNER

Enjoy this award-winning restaurant in Opal Sands with Gulf views from every seat. Seaguini centers around hand-made pastas, brick-oven pizzas, and locally sourced seafood.

Open Daily 7:00 a.m. – 10:00 p.m.

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SANDBAR - LUNCH

Features unbeatable views and burgers, sandwiches, and greens to re-energize after a day on the beach. Located at Opal Sands.

Open Daily

TRANSPORTATION DETAILS

Airfare and ground transportation are the responsibility of the Associate. St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA), both located a short distance from the resort and offer rental car and shuttle options.

The resort recommends Ambassador Limousine & Sedans for airport and area shuttle service.

If you choose to rent a car, here are things to keep in mind:

  • Valet parking is discounted to $20 per day at the resort. Self-parking is not available.

  • It is advised to make rental car arrangements early as the rental companies often run out of cars during this season.

  • Utilizing private rental services like Uber and Lyft is also an option.

MEALS & ATTIRE

A variety of meals will be provided throughout the conference; however, there will be opportunities for guests to enjoy the fresh and flavorful dishes that the resort and area restaurants have to offer. We invite you to enjoy breakfast each morning of your stay, which is included in the package. No food or beverage purchased outside of the hotel is allowed in the meeting/banquet facilities.

Contact us at meetings@agspectrum.com with any special situations or food allergies that you did not already include during registration so we can help make your stay as safe and comfortable as possible.

Layers are recommended throughout the conference as both indoor and outdoor temperatures may vary. The Welcome Banquet on January 8 will be a casual gathering allowing you to come as you are from traveling. All meetings will be business casual, except the Awards Banquet on January 12 which will be formal/business professional.

TOP PLACES TO EAT & THINGS TO DO

Clearwater Beach has a tremendous number of activities and restaurant selections just a short walk or drive away. Click on each photo to access the business' website.

RESTAURANTS
Badfins Food Brew

Badfins Food + Brew

Easygoing standby with patio seating offering brews on tap, tacos, classic pub fare & live music.

Barefoot Beach House

Barefoot Beach House

Chill beachfront gift shop/counter-serve cafe offering coffee, ice cream, snacks & outdoor seating.

Crabbys Bar and Grill

Crabby's Bar & Grill

Casual, beach-themed seafood, steak & sandwich spot with daily happy hour.

Frenchys South Beach Cafe

Frenchy's South Beach Cafe

Grouper sandwiches are the specialty at this longtime seafood shack with colorful, festive decor.

Frenchys Rockaway Grill

Frenchy's Rockaway Grill

Grouper sandwiches are the specialty at this longtime seafood shack with colorful, festive decor.

Hogans Hangout

Hogan's Hangout

Cocktails & pub eats in a laid-back, 2-story location with large-screen TVs & Hulk Hogan vibes.

Ice and Cream Creamery

Ice&Cream Creamery

Locally made ice cream shop with 36 premium flavors of scooped ice cream and hand-spun milkshakes.

Kings Pizza and Grill

King's Pizza & Grill

Cozy beachside pizzeria dishing up inventive, thin crust New York-style pies, calzone & pastas.

Marina Cantina

Marina Cantina

Mexican cuisine served in a relaxed setting with marina views & roof-deck seating.

Mandalay Prime Steakhouse

Mandalay Prime Steakhouse

Relaxed, classic venue specializing in steaks, burgers & seafood, plus a robust drink list.

Saltys Bar and Grille

Salty's Island Bar & Grille

Down-to-earth restaurant featuring classic seafood dishes, frozen cocktails & a deck with views.

Sandcastle Arcade Bar and Grill

Sandcastle Arcade Bar & Grill

Casual, indoor-outdoor hub on the waterfront with seafood, burgers, pizza & tacos, and arcade games.

ACTIVITIES

Busch Gardens Tampa

Busch Gardens

Venerable theme park with thrill rides, African animals, live entertainment & kiddie attractions.

Johns Pass Village

John's Pass Village

Historic fishing village now with retail shopping, restaurants, local fishing, and dolphin watching.

Pier 60

Pier 60

Lively boardwalk, popular for sunset views & fishing, with entertainers & artisanal craft stalls.

Shell Key Preserve.

Shell Key Preserve

Wildlife preserve on an undeveloped island with nature activities.

Tampa Bay Auto Museum

Tampa Bay Auto Museum

Expansive museum housing a collection of vintage vehicles, with a focus on the 1920s & 1930s.

ZooTampa at Lowry Park

Zoo Tampa at Lowry Park

Celebrated zoo offering giraffe feeding, educational programs & a water play area.

Caladesi Island State Park

Caladesi Island State Park

Island park with white sand beaches plus swimming, boating, fishing & picnic facilities.

Captain Bligh's Landing

Captain Bligh's Landing

18-hole mini-golf for all ages set amongst waterfalls, caves, and a wooden Pirate Ship!

Celebration Station

Celebration Station

Amusement park with bumper boats, arcade, mini-golf, go-karts & more as well as American eats.

Clearwater Marine Aquarium

Clearwater Marine Aquarium

Home of the inspiration for "Dolphin Tale," this aquarium has marine mammals & sea turtles.

Clearwater Sports

Clearwater Watersports

Water sports equipment rental service including jetcars, waverunners, and boats tours.

Florida Botanical Gardens

Florida Botanical Gardens

Cultivated gardens featuring local & tropical flora plus 90 acres of diverse natural habitats.

WEATHER FORECAST

opalsands

In mid-January, Clearwater, Florida experiences average highs of around 70°F and average lows of around 52°F.

NDS Weather Outlook.jpg

PRICING & ELIGIBILITY

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REGISTRATION, CHANGES & CANCELLATIONS

Registration costs must be paid in full with registration by check or ACH. Registration must be completed on Dealer Tools.

If your registration is completed after October 31, 2025:

  • Hotel availability and pricing are not guaranteed

  • Dealers may not be eligible for awards

We will attempt to accommodate reasonable special requests. Be specific in the notes regarding your registration and provide the best method to reach you with any questions regarding your registration. We will contact you with questions and any available options if we are unable to accommodate your request.

Once your registration is complete, any changes must be communicated in writing. This can be done via email to meetings@agspectrum.com or by mail at PO Box 215, DeWitt, IA 52742. All verbal changes and cancellations must be followed by a written directive and action will not be taken until the written directive is received. This would include, but is not limited to, additions or deletions of persons in your party, MFCC planned attendance change, not able to secure a commitment for MFCC from a customer or prospect, or a complete cancellation for extenuating circumstances.

You will be responsible for costs incurred and change fees up to the date we receive your change or cancellation. This is due to contractual commitments with the hotel. Depending on the date on which the change or cancellation occurs, you may be eligible for a full refund or no refund of the registration fees.

If you qualify for the first-year dealer incentive and change or cancel, you will be responsible for the costs described previously.

POST-CONFERENCE SURVEY

Please complete this short survey to help us improve future conferences.

EMERGENCY CONTACT

In case of emergency please contact your sales management team, or email our meeting coordinator, Robin Petersen (meetings@agspectrum.com).

MAXIMUM FARMING CLUB CONFERENCE INFORMATION FOR ASSOCIATES

Invitations
Request personalized invitations before October 1, 2025
Final acceptance deadline is October 31, 2025

ssociates wishing to invite current or prospective customers to the Maximum Farming Club Conference must submit an invitation request through Dealer Tools. Once approved by your sales management team, Ag Spectrum will mail a personalized invitation for you to hand-deliver to your guest. It is important to wait to verbally ask the guest after the invitation request has been approved and you have the personalized invitation in-hand.

After a farmer confirms their attendance, the Associate is responsible for submitting the signed and completed acceptance card or providing the guest with a unique code to accept the invitation online. Once the acceptance is received, Ag Spectrum will invoice the Dealer for the guest’s registration cost. The room will not be reserved for the customer until the invoice is paid in full. Please note that invitations are personalized and cannot be transferred.

The conference package includes six days and five nights of accommodations, daily breakfast, lunch on Wednesday and Thursday, and two evening banquets.

Space is limited and reservations are accepted on a first-come, first-served basis. Be sure to secure acceptances by October 31, 2025. Acceptances received after this date will be honored as space permits. Pricing is not guaranteed after the October 31 deadline.

Eligibility

Leading Ag Spectrum farmers, Maximum Farming Certified Customers, and prospective customers are eligible to attend.

It is highly recommended for the Associate to host the invited farmer at the conference. If an Associate cannot attend, prior arrangements must be made to leave clients in the hands of their management team.

An Ag Spectrum Associate must either be sponsoring a guest who is attending or be in their first year as a dealer to be eligible to attend Maximum Farming Club Conference.

Changes & Cancellations

Once a registration is complete, any changes must be communicated in writing. This can be done via email to meetings@agspectrum.com or to our mailing address at PO Box 215, De Witt, IA 52742.

All verbal changes and cancellations must be followed by a written directive. Action will not be taken until the written directive is received. This would include, but is not limited to:

  • Additions or deletions of persons in your party

  • MFCC planned attendance change

  • Non-secured commitment for MFCC from a customer or prospect

  • Complete cancellation for extenuating circumstances

You will be responsible for costs incurred and change fees up to the date of written receipt of your change or cancellation. This is due to contractual commitments with the hotel. Depending on the date on which the change or cancellation occurs, you may be eligible for a full refund or no refund.

Pricing & Qualifications

  • Ag Spectrum Associate

    • Associate: $3,180

    • First-Year Associate: $3,180

  • Certified Customer – PLEASE NOTE: Customers must be certified on Dealer Tools by December 31, 2025 to be eligible for subsidized registrations. No extensions or exceptions. The hosting Associate starts the certification approval process. Those who are certified have total program usage on 95% of applicable acres. Dealer and Management Team must verify eligibility.

Total
  • Non-Certified Customer or Prospect – A non-certified customer or prospect is responsible for payment unless other arrangements have been made. Sales teams may choose to subsidize the fees for their guests, however, the company does not participate in these subsidies.

If a non-certified customer becomes certified within the next year, the company and management will contribute their share of the cost of attendance as if they were certified in 2025. This cost breakdown can be found in the Certified Customer section above.

Incentive
Maximum
  • No Risk Prospect – Never Purchased (only available to Certified Associates) If a prospect that has never purchased Ag Spectrum product accepts an invitation, certified dealers and managers are eligible to have the prospect attend at no cost. Once the prospect becomes a customer, the full package cost ($3,180) is due to the company.

Cost
  • Maximum Farming Live! Incentive

    • If a Maximum Farming Certified Specialist fulfills all of the documentation and service requirements of “Maximum Farming Live!” for 2025, the Dealer contribution of $795 will be refunded for that customer (only applies to non-certified customers).

    • All steps must be completed for the customer who attends MFCC for the refund to apply.

    • Full dealer cost must be paid upfront and will be refunded when all Live! requirements are met and verified by sales management.

  • Additional Guests staying in the same room:

    • Age 0-3: no additional charge

    • Age 4-11: $330

    • Age 12+: $660

  • Transportation

    • Customers and prospects must provide their own transportation to and from Opal Sol Resort. There is no self-parking at the resort and Valet is a discounted fee of $20 per day.

    • Guests should plan to arrive at the resort by 4:00 p.m. on January 13th and depart January 18th at their convenience.

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